Crabtree & Evelyn reached new markets by becoming completely digital

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June 4, 2021

How Venquis Enabled Crabtree & Evelyn’s Global Digital Transformation 

Luxury body care retailer Crabtree & Evelyn partnered with Venquis to execute an ambitious digital transformation, shifting from a traditional bricks-and-mortar model to a fully digital presence. This strategic move aimed to support global expansion, increase agility, and revolutionise the customer experience.

Venquis played a critical role by sourcing and deploying the skilled technical talent needed to successfully migrate operations online and modernise the customer journey.

Crabtree & Evelyn’s Exclusive Partnership with Venquis Streamlined Talent Acquisition for Digital Transformation

Crabtree & Evelyn’s challenge was that it needed to migrate operations online to support global expansion, thus modernising its customer experience. Finding and deploying skilled technical talent that could manage this migration to a new global e-commerce platform effectively and swiftly was key to the company’s digital transformation. 

Venquis was onboarded by Crabtree & Evelyn as its exclusive partner, providing a comprehensive staffing solution tailored to the company’s digital transformation requirements. 

The process began with an in-depth market analysis to identify the specific skills required. Venquis then created a project roadmap and delivered a flexible interim staffing solution. This included sourcing a diverse team of IT specialists with proven industry experience: 

Project Managers

  • Business Analysts
  • Developers 

To handle the data migration and e-commerce platform integration. 

Partnering with Venquis Accelerated Crabtree & Evelyn’s Global Expansion Into New Markets 

By partnering with Venquis, Crabtree & Evelyn’s hiring time was reduced to an average of two weeks. We placed more than 15 specialists over the course of two years – some of which are now retained to support long-term solutions. 

Crabtree & Evelyn were able to adapt, propel their brand onto a global stage and undergo digital transformation that allowed this internationally recognised brand to access new markets. 

Working with Venquis has been a joy. They’re responsive, focused, and empathic. I’ve built a team with their help; I get great candidates who are properly briefed and ready for our priorities, challenges, and environment.

– Global Programme Director, Crabtree & Evelyn, Paul Harrop (former)

Key Takeaways

Digital Transformation for Global Expansion

Crabtree & Evelyn aimed to move from physical stores to a global e-commerce platform to enhance customer experience and support international growth.

Technical Talent Sourcing

Venquis provided the specialised talent needed to execute a smooth and rapid migration to a fully digital model.

Success Through Strategic Staffing

Venquis’s involvement was crucial to ensuring a seamless digital transition, helping the brand expand its global reach.

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