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CRM Analytics Lead

Job Title: CRM Analytics Lead
Contract Type: Permanent
Location: Cologne / Köln, Germany
Industry:
Salary: €90000 - €125000
Start Date: ASAP
Reference: BH5494
Contact Name: Tom Fernandez-Buckley
Contact Email: tomf@venquis.com
Job Published: October 18, 2016 15:36

Job Description

Our client is a global leader in providing Customer Centric Retailing solutions to retailers and manufacturing companies. To support their Cologne-based Analytics team we are currently looking for a CRM Lead.

 

Key Activities:

The role will involve designing, developing and maintaining CRM and targeted marketing programmes. The successful candidate will be used to working in a dynamic and fast paced environment and managing change on a daily basis. They will be accustomed to developing data driven solutions while being very customer centric. 

The CRM Lead, will be responsible for Campaign Management & Analytics for all Direct Marketing campaigns as well as developing and optimising processes for running campaigns – targeting, brief writing, data processing, quality control, reporting, automation. The CRM Lead is also responsible for designing the CRM roadmap in Germany as well as leading the CRM team.

 

Relevant Experience

  • Significant experience of database marketing, one-to-one targeting and campaign design
  • Significant experience in Retail Marketing (preferably grocery/ FMCG)
  • Experience in campaign management tools and data processing software
  • Experience (5+ years) in working with retail data to drive effective targeted CRM
  • Team Management experience (ideally 2+ years)
  • Strong influencer and communicator across technical, analytical, commercial and business teams
  • Good understanding and previous experience of working in the PAYBACK loyalty program would be a huge bonus
  • Fluent German and English skills

 

For consideration please send your CV to tomf@venquis.com or get in touch today on +49 (0)89 2109 3906 for more information.

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